Driving Agency Profitability Through Smarter Contracting
I was pleased to be interviewed recently by Marcel Pedipov of The Agency Profit podcast. At Devant, we often work with creative and digital agencies helping them maximise profit and improving their relationships with suppliers and clients.
We covered a lot of ground during the discussion; topics such as how contracts shouldn’t be seen as mere risk mitigation tools, how they can enhance client relationships and clarify and manage expectations. Many organisations fail to view contracts as strategic documents that can simplify and guide business interactions.
As we all know, poorly drafted contracts often lead to misunderstandings and complications, particularly when the language doesn’t align with what was verbally agreed. We discussed the best way to involve third parties in revising contracts to catch misunderstandings, clearly defining responsibilities, and understanding the operational realities of businesses.
The idea is to create what can be referred to as Goldilocks contracts – those that are perfectly suited to individual business activities. Not too vague, not overly burdensome, just right 🙂
We hope you enjoy the discussion! If you’re a digital agency of any kind, do get in touch if you have any questions.